The Primrose Midi

Feminine ease, beautifully understated.

The Primrose Midi captures the effortless charm of warm-weather dressing with a refined, feminine silhouette. Designed with a delicate floral pattern, an elegant halter neckline and adjustable straps, it brings a graceful sense of ease to spring and summer wardrobes.

Its A-line silhouette falls to a knee-length proportion, creating a softly flowing shape that feels polished while retaining an effortless character.

A Graceful Summer Silhouette

The Primrose Midi is designed with a regular, relaxed and loose fit, complemented by a natural waistline and A-line profile. The sleeveless construction keeps the silhouette light and easy, while the adjustable straps allow for a more considered fit.

Crafted from polyester fibre, with a synthetic-fibre composition, the fabric is described as lightweight and breathable. The construction is non-stretch.

Made for Sunlit Days

Designed for brunches, picnics, resort wear and relaxed days out, The Primrose Midi transitions naturally between occasions.

Pair it with understated sandals and a refined handbag for an elegant daytime look, or add delicate jewellery and sleek flats for a more polished interpretation. Its floral finish brings a feminine touch without overwhelming the simplicity of the silhouette.

The KOVA Edit

Floral femininity. Effortless movement. Modern summer elegance.

The Primrose Midi embodies a relaxed approach to dressing beautifully — a light, feminine piece designed to make warm-weather styling feel naturally considered.

Size & Length

Product Details

• Women's sundress / A-line dress

• Floral pattern

• Halter neckline

• Adjustable straps

• Sleeveless

• A-line silhouette

• Knee-length

• Natural waistline

• Regular / relaxed / loose fit

• Pullover closure

• Non-stretch fabric

• Polyester fibre / synthetic fibre

• Lightweight and breathable

• Spring/Summer

• Suitable for brunch, picnics, resort wear and days out